Who is Econet?

As financial technology company under the Econet Group, Cassava Fintech is responsible for increasing the group’s value-added service revenue. During an industry exchange meeting with Pheixun, both companies discussed how operators can break the mold, and proposed a concept of an ‘African version of WeChat’, which integrates mobile payment, social sharing and instant messaging — becoming the social payment application platform customized for Africa.

This is the original demand for the Sasai product we are currently operating. By providing free instant messaging and social sharing services, users’social relationships will be transferred into Sasai, and they will be more loyal to operator’s services. Through the SasaiPay mobile payment system, users will be also be provided with a cross-operator mobile wallet service — thus breaking the limitations of the scope of application of traditional mobile wallets.

In order to meet more needs of the users, Sasai continues to build and improve its ecosystem, and has successively launched SasaiWatch and SasaiPodcast; two video and audio applications that provide paid subscriptions for digital content. According to the problem of network access difficulties in Africa, Sasai and sister operating company, Liquid, provided WiFiFinder hotspot access on Sasai to reduce users’ Internet traffic costs. A maximum of 50 users can join a group voice call simultaneously; group video calls support up to 20 users joining at the same time.

Through the construction of the increasingly complete Sasai ecosystem, Econet plans to expand Sasai in the field of financial technology in the future — providing cryptocurrency trading, stock trading, investment and wealth management, P2P online lending, purchasing insurance and other financial services. Customers provide richer, value-added services and enhance user loyalty. Through paid subscription, mobile payment, financial services, advertising distribution and other means, we have obtained continuous increase in value-added service revenue. This made up for the losses caused by the decline in traditional communication services, and at the same time, the growth rate of SIM card users is further improved by obtaining a free, or more favorable, Sasai package for Econet users.

In the process of Sasai’s pan-African operations, Econet constantly discovers new needs of the users. Econet not only links different business groups and branch businesses within the group to Sasai, but also attracts a large number of service providers from outside. Sasai continuously improves its ecological construction in preparation for Africa and the rest of the world.